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Mark-it Digital

Meta Ads management

Know Where Your Meta Advertising Budget Is Going.

Meta will find you cheap clicks all day long. The harder question is whether those clicks turn into people who buy. We build campaigns where that difference is visible in the reporting.

Enquire About Management
  • Facebook and Instagram
  • Not outsourced
  • No lock in contracts

Facebook and Instagram ad formats

Demonstration ad
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Renovated kitchen with marble island bench

coralcoastkitchens.com.au

Kitchen renovations, done properly

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When it suits

The workhorse format. One strong photo, one clear promise, and a call to action matched to the landing page.

What gets tested

  • Photo versus photo
  • Primary text versions
  • Call to action wording

A fictional business with illustrative photography. Your ads use your work, your offer and your landing pages.

What is included

Audience, creative, tracking and budget.

These four decide how a Meta account performs. Neglect any one of them and the other three stop mattering.

Audience strategy across broad, interest, lookalike and retargeting audiences
Campaign structure and objectives, matched to what you actually want people to do
Creative testing across images, video, headlines and formats, run as proper tests
Conversion tracking and the events Meta optimises towards, checked against your own numbers
Budget distribution between campaigns, audiences and placements
Reporting that separates cheap enquiries from enquiries worth having

How it works

Five stages, starting with what you are counting.

Before we touch audiences or creative, we make sure the number the account is chasing is the number you care about.

  1. Check what Meta is optimising for

    Most underperforming Meta accounts are optimising towards an event that fires too early, or fires on something that is not a lead at all. This is fixed before anything else.

  2. Agree on the audiences worth reaching

    Cold audiences, existing customers and people who visited but did not enquire all need different messages and different budgets.

  3. Build the campaigns and the creative

    Campaigns, ad sets and ads built to be read, with enough variation in the creative to learn something from the results.

  4. Test creative deliberately

    One variable at a time where it matters, so a better month can be attributed to something specific rather than luck.

  5. Optimise and report

    Ongoing work on audiences, budgets and creative, with a monthly summary that puts the cost per enquiry next to what those enquiries were worth.

Worth a look

Six things we check first in a Meta account.

Each one is common, and each one quietly inflates the cost of every enquiry you are getting.

  • 01Every ad set using the same audience, so they compete against each other
  • 02The optimisation event set to a cheap action that has nothing to do with revenue
  • 03One image carrying the whole account for months on end
  • 04Budget spread so thinly that no campaign ever gathers useful data
  • 05Lead forms with no follow up process behind them
  • 06Placements nobody checked, so the budget is buying accidental clicks

Questions

Meta Ads management, answered.

Compare with Google Ads management

Free Meta Ads audit

Find out which parts of your Meta spend are earning their place.

Send us the account and we will review the audiences, the creative and the tracking, at no cost and with no obligation.

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Prefer email? admin@markitdigital.com.au